About Us

The Nurtured Store

Our retail location at 2571 Robie Street, Halifax (at Willow Street, between North and Charles Streets) is now open! Visit us in person Monday-Wednesday and Saturday 10-5, Thursday and Friday 10-8.

Who We Are and What We Do

Nurtured began as a home-based online business based in Dartmouth, Nova Scotia. Born in 2006, Nurtured has become more than a store, but also a community. Our customers indicate that Nurtured is a resource and a broader part of the post-partum experience. Our motivation is to educate parents and parents-to-be so they can make informed decisions when it comes to the care of their children, the environment, and our shared future.

Becoming a parent changes everything, and it became our family's mission to reduce the impact we were having on our environment. We set out in search of high-quality products that would last the life of our children and beyond, setting high standards for the products we select: locally made, Canadian-made products are selected first, we strive to minimize the transport miles our products have logged before even making it to our shelves! We believe in independent business and the importance of supporting our local economy. As a family, we go out of our way to shop with independent retailers who, like us, believe in developing a relationship with their clients.

We strive to provide individualized customer support for our families on an ongoing basis and have earned a respected reputation among the cloth diapering community. We appreciate and encourage your feedback, we have been rated at the Diaper Pin, a public forum providing feedback on customer service and product support in the cloth diapering industry.